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Not For Sale

The Super Bowl is the largest human trafficking incident each year in the United States. The “Let Freedom Win” campaign is designed to raise awareness of human trafficking. “Let Freedom Win” will launch in January, which is National Slavery and Human Trafficking Prevention Month. This campaign is kicked off with web banner ads that target sports lovers and lead them to the website. During the Super Bowl, the ads would be displayed on posters throughout the arena as well as in the program. The final piece of the campaign would be the television spot aired during the game. With more slaves in the world today than ever before in history, it is time to take action.

illustration • copy • art direction

Commercial spot during the Super Bowl