Make Vibrations with Martin Guitar
CF Martin is a trusted brand with a history to back it up, but they are lacking a younger demographic. “Make Vibrations” is a campaign designed to create a movement in which millennials share how music has changed their lives. This campaign will launch with print ads and web banners. There will be a tour bus that will visit different colleges and give millennials the chance to learn how to play guitar on a Martin Guitar. The web app will allow users to track where the tour bus is and see what people are tweeting and what is being shared in the campaign.
This campaign was completed as a group during a “Pitch” class at Kutztown University where art directors, copywriters, and business marketing majors collaborate on a project for a real life client.